Are you bored yet?

Repetition as a key to long-term success

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I just don’t know what to do with myself

The theme of my week: boring. As we sneak up to mid-year, I’m checking compliance and filings, reviewing mid-year financials, and evaluating where systems are breaking down.

As entrepreneurs, we often want to get on to what’s next. Especially during the recent era of “free money,” we were encouraged to get big fast, chase the shiny new opportunity, upgrade everything. The last year has been all about evaluating how AI will impact our jobs and futures. 

Yet, this week, I’m getting the screaming message that it’s time to be bored and boring. On the positive side, with my financial statements and tax filings up to date, I whipped up a loan preapproval in under 24 hours. At the same time, our CRM isn’t flowing correctly, and I’m feeling the friction as inbound requests pick up from new and returning customers. 

Other boring signals from my week:

  • I’m revisiting Atomic Habits, which cites our ability to tolerate the boredom of repetition as critical to long-term success. 

  • Fast Company reports on the “no buy habit” in clothing, reaching more of your financial and sustainability goals by living in the clothes you already own.

Over time, it’s day-to-day consistency that helps us grow. Finding a daily routine with consistent sleep. Standardizing our offerings to make sure we’re profitable and consistent in customer experience. Closing the books and reviewing our financial reports. Mapping processes so they can be automated. Defining brand guides and operating procedures so other people can take over jobs seamlessly. Keeping a high percentage of existing customers and recurring revenue. 

These are the table stakes of growth.

Many of us experience a natural slow down in the summer. This year, embrace boredom. Check in on how your day-to-day is functioning, what your reports say, and whether your foundation for growth is solid.

Mid-year Legal Changes

June 13 AMA Replay

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Media Kit 

Bloomberg: Are you into TikTok trends? Beware the rise of lookalike fakes, especially in beauty products. Online shopping has become a giant fake machine.

WSJ: Plumbers are the new influencers. As we get curious about stuff works and more Gen Z’ers choose careers in skilled trades, the trade influencer has emerged. Here’s the link to the NPR story from the first section on the growing Gen Z interest in trade careers.

WNBA: Viewership has tripled and in-person attendance is up 156%, and could triple the value of its broadcast deal. Yet, the league owes the NBA loan payments that make it look like a losing proposition. This breakdown from The Gist (free subscription) has all kinds of interesting bits about licensing and long-term debt structures.

Sports Illustrated: If you like logistics, check out the transformation of an NFL football stadium into an Olympic-level pool venue for this week’s Olympic trials. The elevated container design is really cool.

Thanks for reading! Another topic on your mind? Hit reply and send your suggestions. Or, book 20 minutes to talk with me.

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